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Nemocnice Na Františku

A new website and visual identity for a hospital with a history going back to 1354.

Screens of the nnfp.cz website stacked together: the homepage with a modern hospital in the heart of Europe, the department overview and the emergency page
Industry
Healthcare
Scope
Website, visual identity, hosting
Timeline
2025 to 2026
Stack
WordPress, Breakdance, Plesk

The brief

Nemocnice Na Františku has stood in the centre of Prague since 1354, and Charles IV himself contributed to its growth. Today it is a modern hospital with 182 beds and more than 120,000 outpatient treatments a year, run by the Prague 1 municipal district.

Patients come to the hospital’s website with three things on their mind: finding the right department, knowing where to go with an urgent problem, and finding their way around the grounds. The site had to cut each of these journeys down to as few clicks as possible, while also serving as the public face of an institution with seven centuries of history.

We delivered a new website and a new visual identity, and we also run the site on our own hosting. The first version went live back in November 2020; since then we have rebuilt the site from the ground up once, and today it carries the tagline “A modern hospital in the heart of Europe”.

Video: How do you build a website for a hospital, where chaos is simply not an option? Play the video
How do you build a website for a hospital, where chaos is simply not an option? Lucie Krausová, the hospital’s spokeswoman, talks about the new website in a video from our channel.
The first design of the hospital homepage from 2020: the photo of the building with search, quick links, covid news, departments, patient stories, a map and sponsors

Where we started

This was our first design of the homepage, from 2020, in the middle of covid. Search right under the photo of the building, quick links to the wards, maternity services, visiting hours and emergency care, and under them news and patient stories.

A short flythrough of the live site. The star of the shot is the interactive map of the grounds right on the homepage, with floors, departments and search, so patients find their way before they even leave home.

The shortest routes for patients

Two pages the website exists for. The department directory and emergency care are one click from the homepage, and both lead straight to the goal, not to the switchboard.

Department directory on nnfp.cz with search and an alphabetical filter
A directory of all 17 departments: full-text search, an A to Z filter and a detail page with clinics, doctors and contacts.
The emergency care page on nnfp.cz with the emergency department, dental emergency service and a 24-hour pharmacy
Emergency care without searching: the emergency department, dental emergency service and a 24-hour pharmacy, for when there is no time to browse the menu.

The hospital in numbers

1354
year founded
182
beds
120k
outpatient treatments a year
17
departments on the website

One of the oldest hospitals in Central Europe now has more than 700 employees and around 5,000 hospital admissions a year. It is run by the Prague 1 municipal district.

The identity down to the business card

The new visual identity does not stop at the website. We also prepared business cards: a front with the contacts and a blue nnfp.cz tab, the hospital logo on the back.

Two Nemocnice Na Františku business cards on a wall: the front with the contacts and the back with the logo on a soft blue to pink gradient
The front with the contacts and a blue nnfp.cz tab, the back with the logo on a soft gradient.
Two stacks of Nemocnice Na Františku business cards: the white front with the contacts and the blue back with the white logo
A version with the back in solid blue, the colour of the website.

Photos from the real hospital

We also arranged the photo shoot for the website: doctors and nurses, the operating theatre, patient rooms and the view from the windows. The site shows the hospital’s real people and spaces, not stock photos.

The team of doctors and nurses of Nemocnice Na Františku in a ward corridor
Surgery in the operating theatre, surgeons at the table under the lamps
The ward reception behind a glass wall with a green armchair
A nurse caring for a patient in bed next to a monitor
A patient talking with a doctor in the consulting room
The view from a hospital window over the towers of Prague
A nurse preparing disinfectant at a bedside
A patient room with green wardrobes and a bed

In the client’s words

Lucie Krausová

200solutions created a new website and a new visual identity for Nemocnice Na Františku. We value their proactive approach, their innovation and their ideas. Working with them went very smoothly, because they listened to what we had in mind, knew how to make it happen and accommodated us in everything. We dare say the result turned out really well.

Lucie Krausová
Spokeswoman, Nemocnice Na Františku

You can’t click your way to trust

Patient reviews are not anonymous stars: each one is a real story with a page of its own, from a thank-you to the surgical team to a visit to the dental emergency service.

What else the website does

  • A detail page for every department

    Clinics, doctors and contacts on a single page. Patients call the right number directly, not through the switchboard.

  • News and articles

    The hospital publishes news and articles on the website itself. Editing runs in WordPress, with no developer involved.

  • Careers section

    Job openings in a Careers section of their own. A hospital with nearly 700 employees hires all year round, and the website is the first point of contact with applicants.

  • Multiple languages

    The website is being translated into other languages. A hospital in the centre of Prague also treats patients who do not speak Czech.

  • Round-the-clock information on emergency care and the pharmacy

    The emergency department, the dental emergency service and the 24-hour pharmacy all have information that is always visible on the site. These are exactly the pages patients look for most often and most urgently.

The whole website in one place

Nine screens as patients meet them: from the department directory to pharmacies, emergency care and careers. Click any of them to open it full screen and browse through the rest.

Detail page of the orthopaedics department with its clinics and contacts

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A history dating back to 1354 finally has a modern digital face.

A new website and identity connect over six centuries of history with what patients need to know today.

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