Schola Pragensis, 30th edition
The fair of Prague secondary schools. The app, the website and the identity are ours.
- Industry
- Education and trade fairs
- Scope
- App, website, identity
- Timeline
- 2023 to 2026
- Stack
- WordPress, Breakdance, Plesk
The brief
Three November days at the Prague Congress Centre in Vyšehrad, hundreds of secondary schools and thousands of families deciding where to go after primary school.
A fair like that does not fit on a flyer. Visitors need a catalogue of schools in their pocket and a map to the right stand; exhibitors need clear terms and a registration.
We delivered the fair’s entire digital and visual presence: the app, the website, navigation around the venue and an identity with printed materials.
A catalogue of schools in your pocket
Search and filters by focus, field of study, location and tuition. Plus a strengths-based career test and the videos of the Secondary School Choice Guide, so the choice starts before the fair does.
Favourite schools and dates
A heart next to a school remembers which ones are worth a visit. The open day calendar then arranges those schools into dates you can actually make.
With the map, you won’t get lost
The floors of the Congress Centre, stand numbers and a search for a specific school. The app is published on the App Store and Google Play, and 200solutions is the developer behind both listings.
Retro pixels, not a template
A pixel logo with the edition number, the Prague skyline, hard button shadows and scrambling text animations. A gaming language shared with the app’s marketing, built on WordPress with Breakdance.
Bookings instead of queues
So that no queues form at the entrance, schools use the booking system to pick the day and time of their visit. Every half-hour slot has its own capacity, a booking can be changed or cancelled at any time and the confirmation arrives by e-mail.
A trade fair that fits in your phone.
The app, the website and the identity speak the same pixel language as the fair itself.