Schola Pragensis, 29th edition

The fair of Prague secondary schools in 2024. The app, the website and the identity are ours.

Field: Education and fairs
Scope: App, website, identity
Timeline: 21 to 23 November 2024
Stack: WordPress, Ionic

The brief

Three days in November, hundreds of secondary schools in one place and thousands of families deciding where to go after primary school.

For its 29th edition the fair got a new face: a logo built from cubes, chequered squares in green and purple and one visual language for the app, the website and the promotion.

The app and the website guide applicants through the whole choice: from fields of study through the profiles of individual schools to a map of the stands at the fair.

The app in the stores: home screen, videos by older students and the map of the fair.

App screen with the IT technical schools field, a video and its transcript

Fields of study on video

Every field of study has a video in which older students talk about it, with a transcript underneath. Applicants learn what an IT technical school really teaches before they even come to the fair.

A profile for every school

Hundreds of schools, each with its own profile: whether it exhibits at the fair and where to find it, a description, a link to its website and a heart for favourites.

A website in the same language

Homepage of the 29th edition website with the headline The best strategy for choosing a school, a video and links to the app and the guides — The homepage: a video, a link to the app, guides to choosing a secondary school and to the entrance exams, and the fields of study.

School search on the website with Location, Fields and Tuition filters and the first results — Searching schools by location, field of study and tuition.

Choosing a school, built from cubes.

The app, the website and the visual identity of the fair's 29th edition, with one cube language from the logo to the map of the stands.

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